![]() “MTN DEW’s bold and refreshing spirit comes alive with every sip of our new Southern Shock beverage and it’s truly the perfect refreshment for those hot southern days and nights,” said Chauncey Hamlett, vice president and chief marketing officer for PepsiCo Beverages North America (South Division). Plus, it’s said to pair exceptionally well with our perfectly-seasoned fried chicken and made-from-scratch buttermilk biscuits.” “Our exclusive MTN DEW flavor will electrify your summer and shock up the mundane. It’ll cool you down and light you up all at the same time,” said Jackie Woodward, Bojangles’ chief marketing officer. “MTN DEW Southern Shock is summer on ice. The new product is already a fan favorite across participating Bojangles locations. The fruity, fizzy thirst quencher is a collision of Bojangles’ real-deal, Southern flavor and MTN DEW’s bold and playful spirit. MTN DEW Southern Shock is an all-new, tropical-punch flavored drink that is sure to shock every taste bud with each sip. Bojangles and PepsiCo’s MTN DEW– both born and bred in the South – know a little something about beating high temperatures, so they’ve teamed up to provide fans the thirst-quenching relief we all need: MTN DEW Southern Shock. ![]() – Summer is here, and with it, comes the sweat-through-your-shirt, inescapable Southern heat we know all too well. For 14 dollars my wife and I were completely full with fries left over, and I had some delicious soda remaining for the long ride home.CHARLOTTE, N.C. The taste matches well with the meal, but you could probably have said that about any soda or tea off their menu. Granted, that’s not the highest hurdle to clear as most of its competition resides on the bargain shelf at the grocery store, but the carbonation mixed with the punchy flavor was a home-run all the way. If so, I’ll be brief: it’s the best fruit punch soda ever made. I’d have to guess that this was intended to be a fruit punch soda of sorts. The iced down taste was….well it was quite nice to be honest. My wife had already resigned her displeasure to the flavor, so I had 64 ounces to suddenly play with. The French Fry seasoning, the biscuit style, the whole meal was holding serious weight on the future of our society. As I said earlier, there’s very little opportunity to visit a Bojangles and with this Covid pandemic and so much stuff going on in the world it was refreshing to be doing something so utterly meaningless that the moment mirrored itself as the most important thing going on in the immediate universe. Overall, I was a bit lost in the moment to be able to objectively convey what my senses were telling me. The look and smell were something of a toss up between fruit punch and a strong smelling syrup…like cough syrup but not in a wholly unpleasant way. I hadn’t done much research on what the flavor was supposed to be, so I was riding in blind. After a social distance appropriate purchase of chicken biscuits, fries and large Southern Shocks it was time to see if this little migration to the tip of Dixie was worth the time and effort. I could wax poetic about the spirit of the road or whatever but there’s some Stuckey’s Pecan Logs to buy and new Mtn Dew to throw down. I’m not much of an adventurer, but this little voyage counts as my Blue Highways experience, witness to the changing of society on America’s roadways. The rising taxes have condensed the smoke outlets, and the land is being ever so slowly invaded by more affluent housing developments trying to find the next real estate boom. The old confederate flag emblazoned curio store “Dixieland” now has its sign completely covered with a “God Bless America” XL bedsheet. As we head down south this time however, I’m finally seeing this region slowly confront and accept progression. Whether it’s the quiet countryside, the decaying buildings showing the generational past of the peninsula, or just the insanely cheap prices on cigarettes, I tend to get very reflective on this journey. The trip down south to this part of Virginia has always been special to me. Kaya the Akita is BEYOND stoked to find the Dew
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